Carl Ross

Trends in hotel design - the great and the not-so-great, and how Owner's and Operator's attitudes towards design have changed. Read Hotel Business Design Magazine Editor Nicole Carlino's interview with Clear on Black's Carl Ross.

If there’s one thing that a hotel owner can do to best protect and guide a project it’s this – nail down the roles and responsibilities of your project team members before your next project begins.   By doing this, everyone (including yourself) has a clear understanding of what exactly is expected from whom and when and which budget it’s coming out of.  

Like you, I’m in the business of creativity, of innovation.  Our clients expect innovation from us.  They may engage my firm to reposition an existing property, to create a new brand, but mostly they want a positive shift in their business.  In this Clear on Black Blog Post, I shine a light on the "Cost of Innovation".  

Most of us search for areas, methods, and places to create new and exciting innovations, and that exploration and work has brought me to an unexpected realization.  There are in fact better times to innovate than others.  What does this mean to you the hotel owner or operator?  This means that if you know the best times for high-level creativity, for game-changing thinking, for blue sky conceptual thinking, then you can seriously leverage that creativity and thinking and not risk making changes at the wrong time which adversely impact your project.